“I just want to see how good I can be. I really want to see how fast I can be, how fit I can be…” says Emma Raducanu as she targets more tournament play in 2025; Raducanu set to begin her 2025 season at the ASB Classic in Auckland from December 30. The 22-year-old became one of the world’s most marketable sports stars after her sensational win in New York three years ago and commercial partnerships helped her to be one of the top-10 highest earning female athletes again this year, despite being ranked outside the world’s top 50.
With that has come a heightened focus on performances and results, and Raducanu concedes she probably did give too much time to off-court responsibilities.
